In today's competitive market, it is generally agreed upon that: "intellectual assets are important to a business".
Some people say, “the most important assets”.
Yet, many drag their feet in implementing an IP management strategy.
Perhaps just because many do not know where to begin...?
My recommendation: begin with the excellent article below. The article, gives a comprehensive explanation of how to prepare the IP management foundations and how to develop a multiyear IP development plan.
In addition, it explains both how to create real value from your intellectual property as well as the risk of "not doing" anything with your IP.
Gwinnell, Harry J. and Boyle, Katherine S. (2014) "Ascending the Intellectual Property Management Pyramid" Cybaris®: Vol. 5 : Iss. 1 , Article 7.
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